Summary

Visual and creative thinker with expertise in graphic design, marketing and retail industries.

Work Experience

Principal Designer
Helene Cotton, Albany, CA, May 2020- Present
As a freelance designer, illustrator, and marketer, I work closely with brands and individuals to establish brand vision, create content, and assist with ongoing marketing strategy and efforts.

Brand Manager
Namaste Yoga + Wellness, Berkeley/Oakland, CA, 2018 – May 2020
As Brand Manager, I coordinate marketing of all facets of the business through multiple channels, including website, email marketing, social media, blog, and print materials. I create visual assets and coordinate with partners and contractors on digital content creation and maintain brand integrity for all of our marketing campaigns. My creativity carries through many threads of the business, including product curation for the boutiques, photography for web and print, and design and illustration services.

Visual Designer + Retail Manager
Namaste Yoga + Wellness, Berkeley/Oakland, CA, 2013 – 2018
My creative direction and brand development has elevated the company’s visual direction in many arenas: digital and print media, environmental and event graphics, styling and merchandising, and retail offerings.

Principal + Designer
Culture Consumer, Oakland, CA, 2005 – 2014
As a freelancer I have helped small businesses to put their freshest faces forward, and have provided valuable consultation and design services across media.

Office Manager
JSW/D Architects, Berkeley, CA, 2011 – 2013
My office process and graphic capabilities supported the work of this award-winning Green Design firm.

Production for Apparel
G-Bear Prints, Berkeley, CA, 2006-2011
My mastery of pre-press and manual color screen printing for apparel later gave me the freedom to explore my own graphic line of apparel.

Production Assistant
Neumatic, Inc, San Francisco, CA, 2008 – 2009
I ensured seamless on-set experiences for motion graphics clients at product photo sessions.
 

Other Experience

The Mission Statement
San Francisco, CA, 2008-2011
Designer and screen printer in this cooperative designer-run boutique.

Watchword Press
San Francisco, CA 2001-2005
Graphic design for this literary journal and small press.

Education

BA Environmental Science
Barnard College 1995-1999
 

Software

Adobe Creative Cloud
Adobe Animate
Squarespace
+ all the usual suspects
 

Interests

Art
Printmaking
Fashion
Styling
Photography
Ecology
Gardening
Hiking
Yoga
Dance